This is basically the "budget flagship" smartphone segment and the company unveiled the first handset under the Poco umbrella, the Pocophone F1.

The handset houses top-of-the-line hardware modules, including Qualcomm's flagship Snapdragon 845 SoC, a 20-megapixel selfie camera, and fast-cooling tech to sustain performance, in a polycarbonate body. The base model, which in addition to Qualcomm Snapdragon 845 SoC also features 6GB of RAM and 64GB of expandable storage, is priced at $300. This is less than half the price of an arguably comparable Samsung handset.

It is the cheapest handset to feature Qualcomm’s current flagship smartphone processors, the company claimed, which also announced a few introductory offers with the handset.

Poco means little in Spanish and runs a customised version called MIUI, which is based on Android 8.1 and will be sold in more than 50 markets.