Published in PC Hardware

AMD announces Advantage design framework initiative

by on01 June 2021

First gaming notebooks coming this month

During its Computex 2021 event, AMD has announced its new Advantage design framework initiative, a program that will help notebook makers to create the best possible gaming notebooks.

According to details, which were provided by nonother than Frank Azor, an ex-Alienware/Dell veteran and now working as AMD's Chief Gaming Architect, the AMD Advantage program will focus on three key aspects, amplified gaming performance, premium quality displays, and built to game.

amd advantage 8

Intel has been doing the same thing for quite some time, but AMD now has Frank Azor, who should be putting things in the right place.

amd advantage 1

According to what we could gather, AMD will work with OEMs in choosing the perfect CPU, discrete GPU, other hardware components, including display, in order to provide the best possible design for a gaming notebook.

According to AMD's own dedicated web page for the AMD Advantage, this will lead to next-level gaming with AMD Advantage, bringing gaming notebooks with 100 FPS gaming experience, fast 144Hz+ gaming displays, fast boot with NVMe storage drives, and 10hr+ video playback.

amd advantage 2

amd advantage 3

amd advantage 4

The AMD Advantage will also go into finer details including chassis design, battery, power management, and, most importantly, thermal solution, something that is a must in a gaming notebook, next to performance of course.

AMD is looking to leverage its AMD Smartshift and AMD Smart Access Memory features for performance increase, FreeSync displays for low-latency, stutter- and tear-free displays, and more.

During the Computex 2021 event, AMD noted that the Advantage program is already underway and some of the first notebooks are expected as of this month.

The notebooks that were mentioned during the presentation, and are a result of the AMD Advantage design framework initiative, are the ASUS ROG Strix G15 and the HP Omen 16, both packing some impressive hardware, high-end screens, and premium gaming features.

amd advantage 5

amd advantage 6

amd advantage 7


Last modified on 02 June 2021
Rate this item
(2 votes)

Read more about: