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Yahoo joins bidders for Hulu

by on27 May 2013

Just after Tumblr

Yahoo is joining the bidders for Hulu, just a week after announcing that it is spending $1.1 billion for the blogging service Tumblr.

It now joins rival bidders for Hulu, including Time Warner Cable Inc, DirecTV, former News Corp president Peter Chernin and Guggenheim Digital Media. Hulu could be worth as much as $1 billion to $2 billion. At least five bidders have emerged for the five-year-old video service with 4 million users, potentially setting up a bidding competition.

Hulu, which generated revenues of around $700 million last year, streams TV shows online in similar fashion to Netflix. Yahoo has gone on an acquisition spree to bring in talent as well as beef up its mobile and online products and content, as CEO Marissa Mayer tries to revive a once-dominant Internet icon that has for years lost users.

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