Software giant Microsoft has written a cheque for a French mobile push notification and analytics company for those with a stutter. Dubbed Capptain the outfit has double the amount of pee we expect from any company. Microsoft thinks that the move will enhance its mobile offerings to businesses.
Capptain offers real-time mobile app analytics and the ability to send push notifications to users based on this data in real time, as opposed to sending them in an in an unreal time, such as in the Game of Thrones world of Westeros. The software allows firms to monitor and more quickly react to customer problems and provide relevant offers and notifications rather than spamming users.. It works across all major mobile platforms, covering iOS, Android, Windows Phone, BlackBerry and HTML5.
Microsoft project manager Omar Khan wrote in his bog that the deal was key for Microsoft to help it meet all aspects of mobility that affect the business world.
"Mobility is the driving force behind how people live, work and connect with each other - and that mobile world is powered by the cloud," he said. "In this world, customers and employees alike can share vital, real-time information to be productive on the go - and organisations can facilitate deeper, real-time engagement with customers to maximise value and transform businesses for the better."