The move is a direct result of Monster refusing to do what Apple told it and to stop suing it for stealing its sound technology.

The lawsuit was filed by Noel Lee, manager of Monster, said he worked closely to build "Beats by Dr. Dre" and Beats orchestrated a fraudulent "change of control" after HTC took a 51 percent stake in the company.

After severing ties with Monster, Beats sold the brand to Apple, Lee said.

Monster has been producing licensed accessories (lightning cables, headphones and whatnot) since 2005 and has paid more than $12 million in licensing fees since 2008 for the dubious honour of selling "Made for iPhone/iPod/iPad" devices.

It was a marriage made in Hades for the consumer but lucrative for Apple and Monster. Both Apple and Monster had a business model of selling basic technology, doctored to look nice, at grossly over-inflated prices.

However it appears that Apple finds the fact that its partner dared to question its decisions too much.

Chief Counsel for Monster, David Tognotti, said Apple terminated the companies' agreement on May 5th citing it no longer being "mutually beneficial" due to the lawsuit. Monster will continue to sell of its remaining stock of products until September.

"It shows a side of Apple that consumers don't see very often," Tognotti told the WSJ. "Apple can be a bully."