Published in News

4K television sales are growing

by on24 August 2015


Still no content

Worldwide Ultra HD (4K) LCD TV panel shipment volume grew 60.8 per cent sequentially in the second quarter of 2015, reaching around 9.2 million units despite the fact there is very little content out there.

Beancounters at MIC have added up the numbers and divided by their shoe size and worked out that Korean vendors' shipment share rose to 61 per cent from 54 per cent. They have seen shipment volume growing 80 per cent sequentially.

Samsung Display had the highest sequential growth at 105 per cent and managed to flog 3.3 million of the beasties. It enlarged its gap with LG Display and became the world's number one panel vendor for 4K LCD TVs. Most of Samsung's shipped panels were 55- and 48-inch, together accounting for 70 per cent of total shipments, followed by 40-inch panels at 20 per cent.

MIC senior industry analyst Brian Chen said that the significant growth can be attributed to changes in the company's pricing strategies for 4K TVs.

Samsung used to position 4K TVs as high-end products and a higher price than other brands. To enhance their shipment volume and market share, Samsung has lowered the prices of 4K TVs, leading to a significant increase in TV sales performance and thus panel shipments, he said.

LG has successfully increased its panel shipment volume with the launch of RGBW M+ 4K panels and has expanded its target market from China to worldwide. LG's 4K panel shipments in 2015 are expected to grow as a result.

Taiwan's panel vendors have focused on 50-inch panel shipments, which have made up nearly half of Taiwan's 4K panel shipments. However they have lost a bit of ground to Korean suppliers.

Last modified on 24 August 2015
Rate this item
(7 votes)

Read more about: