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Asus does better than expected

by on10 January 2017

$3.66 billion in fourth quarter

Asus did much better than anyone predicted in the fourth quarter and banked $3.66 billion thanks mostly to its successful ZenFone.

This figure is up 9.1 percent from a quarter ago and better than the company's original expectation.

This success was mostly due to the success of its ZenFone 3 series smartphones. The company is expected to see its revenues are expected to drop sequentially in the first quarter as the ZenFone 3 products have already passed the peak of their demand.

The company is hoping that Intel's new CPU Kaby Lake will boost Asustek's gaming notebook and motherboard sales, allowing the company's revenues in the first quarter to have a chance to still perform better than the same quarter a year ago.

In a statement, Asus said that the ZenFone 3's mass shipments to countries in Asia Pacific strongly increased the shipment proportions for its mid-range and high-end models and thus boosted its revenues and product ASPs.

As for notebook products, the company's shipments in Europe and Southeast Asia both enjoyed over 10 percent sequential growths in the fourth quarter, while its shipments in Russia have also started recovering in the second half of 2016, the company said.

This year could be quite good for Asustek. It recently unveiled its new ZenFone AR and ZenFone 3 Zoom smartphones. The ZenFone AR support augmented reality technologies such as Tango and Daydream, and can perform motion tracking, depth perception and area learning to expand augmented reality experience. The smartphone also supports Google's platform and features Qualcomm's Snapdragon 810 processor and 8GB of memory.

It will be in the shops in the second quarter of 2017 where it is expected to turn around the first quarter stalling along with the next-generation ZenFone 4.

Last modified on 10 January 2017
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