According to analysts at Canalys, global shipments fell by 6.8 percent in the first quarter of this year, Apple suffered the most with shipments dropping by 23.2 percent, representing 40.2 million units.

The total number of units shipped was 313.9 million and while Samsung was the number one vendor, it saw its shipments slowed to 71.5 million units.

But Huawei – banned in the USA – showed a 50.2 percent rise, shipping 59.1 million units. Apple continues to face strong headwinds in China, not because of any tech or trade war between the countries, but because people are buying Huawei and other Chinese manufacturers' smartphones because they're cheaper and in some cases way better technically.

Apple, returning its latest financial results for the period up to March the 30th, claims sales of the iPhone fell by around 17 percent. Apple's revenues fel by five percent in the quarter to just over $58 billion. The US corporation is hoping that a shift to services will save its skin, but iPhones still represent a considerable slice of its business model.

CEO Tim Cook claims that things are getting better for the iPhone.