Published in Transportation

VW invests $50 billion in electrification

by on19 November 2018


Wants to blitzkrieg the new car market

Adolf Hitler’s favourite car company VW is planning to blitzkrieg the developing car electrification industry by investing $50 billion.

Chief Executive Herbert Diess said VW will spend almost 44 billion euros ($50 billion) on developing electric cars, autonomous driving and new mobility services by 2023 and explore further areas of cooperation with US automaker Ford.

Diess said he hoped to have an outline agreement on cooperation with Ford fleshed out by the end of the year, with the initial focus on commercial vehicles. He added that a merger with Ford was not on the agenda and said there were no plans to take a stake in the American company.

Mass producing electric cars will help the carmaker reduce the cost to the same level as current diesel vehicles, Diess said at a news conference in Wolfsburg, VW’s home town .

The aim is to be the most profitable electric car maker by making far reaching capital spending plans to begin mass production of electric vehicles in Europe, the most radical strategy shift since VW’s diesel cheating scandal in 2015.

Volkswagen will retool three of its German plants to build electric cars and to explore alliances with battery partners and rival carmakers.

VW plans to increase productivity of its factories by 30 percent by 2025 by building more vehicles from different brands on the same production line. It wants to lower the carmaker’s research and development ratio at the group’s automotive division to six percent of revenues from 2020 onward.

“Volkswagen must become more efficient, more productive and more profitable in order to finance the high expenditure in the future and stay competitive”, Diess said.

Last modified on 19 November 2018
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