The company plans to take-in Rovio’s live-operated mobile game development capabilities, as well as expertise in mobile game operation, to accelerate the development of mobile-compatible and multi-platform-supported versions of SEGA’s existing game IPs.
Rovio created titles that have been downloaded over 5 billion times and is best known for the global Angry Birds brand, which started as a popular mobile game in 2009. Angry Birds has since then evolved from video games to various entertainment including movies, anime, and consumer products through brand licensing.
Sega has a lot of experience reinvigorating gaming IPs, with Sonic the Hedgehog being a good example. Over the past few years we've seen Sonic game remasters, a collaboration with Lego, and even a Sonic esports drink that tastes like chili dogs. Angry Birds is likely to receive similar treatment if the Rovio acquisition proves successful.