Published in Gaming

SEGA snaps up Rovio Entertainment

by on17 April 2023

Angry Birds are sharked 

SEGA Corporation is acquiring Angry Birds maker Rovio Entertainment for $775-million USD.

The company plans to take-in Rovio’s live-operated mobile game development capabilities, as well as expertise in mobile game operation, to accelerate the development of mobile-compatible and multi-platform-supported versions of SEGA’s existing game IPs.

Rovio created titles that have been downloaded over 5 billion times and is best known for the global Angry Birds brand, which started as a popular mobile game in 2009. Angry Birds has since then evolved from video games to various entertainment including movies, anime, and consumer products through brand licensing.

Sega has a lot of experience reinvigorating gaming IPs, with Sonic the Hedgehog being a good example. Over the past few years we've seen Sonic game remasters, a collaboration with Lego, and even a Sonic esports drink that tastes like chili dogs. Angry Birds is likely to receive similar treatment if the Rovio acquisition proves successful.


Last modified on 17 April 2023
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