While many would have thought that it would be gaming that was the breakthrough, it turns out that outfits like "Naughty America" which, keeping abreast of the lastest tech, are thrusting VR into the limelight. 

In the 18 months after producing its first VR video, the San Diego-based studio released 108 more, making it one of the most prolific producers of VR content in the world. In 2017, the company operated a booth at the annual International Consumer Electronics Show in Las Vegas and became the first adult business allowed to exhibit in 19 years.

It should not be that surprising that adult-entertainment companies are among the first to feel the ground move in the virgin VR industry. Adult content helped popularise new media formats like VHS, Blu-ray and streaming video and the idea that porn drives digital innovation became a widely accepted truth.

What is surprising is how big VR porn has become, and how quickly. In 2016, Samsung, HTC, Google, Sony and Facebook-owned Oculus sold just over 6.1 million headsets worldwide, according to an estimate from SuperData, a videogame market research firm. In December 2016 alone, Naughty America's customers downloaded more than 20 million VR videos, the company said. VR porn consumers are also more willing to pay for content than consumers of typical online porn.