It was a bit of a stretch of the imagination that Intel’s first discrete graphics card could severely undercut Nvidia and AMD’s flagship cards by hundreds of dollars, yet still, provide high-end performance with HBM (High-Bandwidth Memory). The cost of HBM would make it impossible to release a GPU at that price.
The interview on the PRO Hi-Tech YouTube channel has since been taken down. When the interview as released, Chipzilla rushed out a statement saying this was a mistranslation of the interview.
While the translation suggested that Intel was looking to release an Intel Xe graphics card at $200, what Koduri was saying is that mainstream cards in general start at $200.
In a statement, Intel clarified Koduri’s remarks: “Raja was making the point that not all users will buy a $500-$600 graphics card and that Intel strategy revolves around going for the full stack that ranges from Client to the Data Center. The $200 reference in the interview was an example of general entry pricing for Client dGPUs – and not a confirmation of Intel dGPU pricing.”
According to the translation Intel provided, Koduri suggests that Intel wants to release competitive GPUs for all budgets in “two to three years.”