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Gyrfalcon Technology Inc pushing for MPEG video coding for machines

by on11 September 2019

Video Coding For Machines (VCM) Standard

Cisco research, back in 2018, pointed out that Machine-to-Machine applications will represent the greatest usage of internet video traffic over the next four years. This is what poked the interest of many companies and researchers and was an important topic of the 127th MPEG Conference in Gothenburg, Sweden, in July of 2019, regarding the need for standardization.

Video is everything, and it will eat up most of the worldwide bandwidth, and it is clear that after 4K comes 8K and just few years down the road even 16K video. Optimizing video data for machine use will be a key driver for commercializing new solutions and enabling mass adoption and innovation.

A New Group Will Establish Video Coding For Machines (VCM) Standard

Gyrfalcon Technology Inc., along with China Telecom, proposed the next-generation video codec called, "video coding for machines" (VCM), which provides compression coding for machine vision, as well as compression for human-machine hybrid vision.  Patrick Dong of Gyrfalcon Technology, was appointed as the Co-Chair of the new group, with Yuan Zhang, of China Telecom, was appointed as the Chair of the new group.

Together they will lead a VCM group to establish a new standard that will improve the previous generation video coding and decoding standard H.26x. According to sources at China Telecom, they will rapidly promote this new VCM standard, develop chips based on it and deepen the application for its broad use in the Internet of Things ecosystem.

The Value Created By MPEG Standards

For more than 40 years, MPEG has taken the global lead in producing mainstream digital media standards and enabled the development and success of digital media products, services, and applications. From inception, MPEG has spawned nearly 180 standards, including the well known, H.264 (AVC), H.265 (HEVC) and H.266 (VVC) (under development, launched in 2020) standards. 

Industry Leaders Combine Talents, Resources, and Efforts

Gyrfalcon Technology has been active in the MPEG standards for more than two years, and has been recognized by industry analysts for technology innovations leveraging artificial intelligence and deep learning. Besides, China Telecom conducted extensive research on various video-coding technologies for machine vision and human-machine hybrid vision. 

China Telecom looked at the data-intensive environment of wireless and the emergence of 5G, together with AI, deep learning, feature extraction, and video analysis together with existing video processing and coding technologies. 5G will stimulate a new flood of valuable applications and services supported by machines for use cases such as inter-car networking, autonomous vehicles, industrial solutions, smart cities, smart places, AR/VR Gaming, and personal devices.

The VCM group will include; China Telecom, Gyrfalcon of Milpitas CA, Johanneum Research of Graz, Austria, Leibniz University of  Hannover, Germany, Peking University, Zhejiang University, Institute of Computing Technology, as part of the Chinese Academy of Sciences, Huawei, ZTE, Lulu, Sony, NEC, Softbank, Honda, Samsung and LG.

Last modified on 11 September 2019
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