Dubbed the 43-inch version of Odyssey Neo G7 the monitor moves away from Samsung's curved displays like the original Neo G7 and the Odyssey Neo G9. Curved monitors are cool for offering reduced eye strain and greater immersion for games, but are expensive.

Samsung is not saying what the price for the new Neo G7 model will be. However, it does say that it has cut down glare by outfitting it with a Matte Display. This feature will allow the monitor to reduce the amount of light reflected on the screen, “minimising distractions during… intense gaming sessions”.

The 43-inch Neo G7 is a 4K monitor (3,840 x 2,160 pixels) with Samsung’s Quantum Matrix Technology for improved brightness plus certifications for VESA Display HDR600 and HDR 10 Plus. It has a 144Hz refresh rate for fast response times – vitally important for intense gameplay.

It comes with a Flex Move Screen that allows users to “shrink” the screen display down to 20 inches and lower the aspect ratio from 21:9 to 16:9. This is because some players prefer a 20-inch screen, because older titles look pants in an ultrawide aspect ratio like 21:9.