John Sculley, who lost his job after Apple bought a more contrite and focused Jobs back, is putting out a smartphone which third world customers do not have to sell a kidney to buy.

Sculley created an outfit called Obi Worldphone and announced two brand new handsets -- the SF1 and the SJ1.5.

The sub-$250 Android devices look to carry out Obi Worldphone's mission statement of bringing premium-quality phones to the world's developing markets (namely Asia, Africa and the Middle East).

Sculley said the two phones were "high-quality, premium-designed smartphones priced at an exceptional value to attracting discerning young people in fast-growth markets in Asia, Africa and the Middle East."

The SF1, named after San Francisco, is a 4G/LTE smartphone equipped with a 5-inch, 1,920x1,080-resolution Gorilla Glass 4 display, a metal and fibreglass body, dual SIM card slots, a Snapdragon 615 processor and a 13-megapixel rear camera. There is a $199 model with 2GB of RAM and 16GB of internal storage and a $249 model decked out with 3GB of RAM and 32GB of storage.

Meanwhile, the 3G SJ1.5, named after San Jose, features more budget specs. It's powered by a MediaTek MT6580 Quad-Core processor and has a 5-inch HD Gorilla Glass 3 display, dual SIM slots and 16GB of internal storage with expandable memory.

The designs come out of Ammunition which was also behind the Beats by Dre line of headphones.

Scully established Obi in the hopes of building a smartphone for the billion people who are expected to enter the market in the coming years.