Published in Mobiles

Huawei to do well

by on27 January 2016


While others suffer

While other smartphone makers, including the fruity cargo cult Apple see their sales dry up, Huawei is predicted to do rather well.

Samsung , Apple and Xiaomi are likely to see their shipments stay flat or even decline on year but Huawei is expected to lead smartphone vendors with the highest shipment growth rate in 2016.

According to Digitimes , which has been crunching some numbers Huawei shipped 108 million smartphones globally in 2015, growing 44 per cent from 75 million shipped a year earlier, and the sources expect its shipments to continue growing more than 20 per cent on year to 120 million units in 2016.

This is at the expense of the other big players. Samsung which shipped about 320 million smartphones in 2015, down slightly from a year earlier. The Galaxy S6-series and the Galaxy Note 5 reached about 40 million and 10 million units, respectively, in 2015, which were lower than market expectations.

Samsung is expected to boost its mid-range models this year, but that is more or less to keep its shipments at the same level.

iPhone shipments optimistically are expected to reach 220 million in 2016, down 5 per cent from last year. Personally we think it will be worse than that.

Xiaomi shipped 70 smartphones in 2015, falling short of its target of 80 million units and it is not expected to do better this year. The vendor has indicated that it will focus on ramping up the core competitiveness of smartphones rather than pushing up shipment volumes.

Last modified on 27 January 2016
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