Yesterday, AMD announced a suite of new chips for notebooks and desktop computers, with one notable announcement being the company's new AMD Ryzen 7040 series of processors for ultrathin notebooks probably forgetting that Apple had staked out that market for its own. 

To make matters worse, AMD CEO Lisa Su pointed out that the chip was more than 30 per cent faster than Apple's M1 Pro chip. In specific tasks, AMD claims the chip is 34 per cent faster in multiprocessing workloads than the M1 Pro and 20 per cent faster than the M2 in AI tasks.

MacWorld tried to claim that it did not matter that the chip was faster because its beloved Apple M series real super power was energy efficiency. However, AMD pointed out the new AMD Ryzen 7040 series will offer 30+ hours of video playback in ultrathin notebooks. Built directly into the series of chips is Ryzen AI, a dedicated AI engine embedded in the processor. AMD chips configured with Ryzen AI are 20 per cent faster in AI tasks than Apple's M2 chip while being 50 oer cent more energy efficient.

AMD humiliated Apple further by comparing the performance of a high-end Intel chip, the M1 Pro, and its new Ryzen 9 7940HS processor rendering an object in the popular application Blender.

In the time-lapsed video shown on stage, the M1 Pro lags behind the Ryzen 9 7940HS in rendering the object. AMD says it made its performance claims against a MacBook Pro with M1 Pro, 32GB of unified memory, and 1TB of SSD storage running macOS Monterey. The M1 Pro is not Apple's highest-end and most powerful chip for laptops, which is the M1 Max, and AMD did not compare its chip to the M1 Max.

Desperate to find some dirt on AMD Macworld pointed out that if the chips were so good why were AMD staff at CES using 14-inch MacBook Pros. forgetting that the chips have not been released yet and slim laptops are not yet available.

"It's akin to the "Twitter for iPhone" line on tweets that have gotten Android promoters in hot water multiple times over the past several years," sulked Macworld.