It is possible that the company has decided that after its rocky product launch it needs to reshuffle of executives. It has been slammed for its delayed shipments to pre-order holders. Many customers who placed their names in the hat in the first few minutes of the pre-order window in January are still waiting.

To make matters worse Oculus will start selling Rift hardware at retail and other online locations this week.

Hartmann has a long history of sorting out product development and supply chain operations. He oversees both of these aspects of Fitbit's business and manages the company’s customer support systems. Oculus has been having trouble delivering the product it promised, but Hartmann appears to be the bloke to sort that out.

Oculus’ founding COO, Laird Malamed, will not be leaving, but will have a “new executive role,” where he will aid Oculus in meeting the demand for consumer VR.