The Tame Apple Press is claiming the head-hunting is a "major coup". Giannandrea will run Apple's overall "machine learning and AI strategy" reporting directly to Apple CEO Tim Cook.

However, it is clear that Apple has to do something as its AI offerings on SIRI make Donald Trump look coherent and articulate.

CEO Tim Cook  said Apple's technology must be infused with the values "we all hold dear". So we guess he means very expensive versions of what is already available. But apparently, Cook was talking about things like privacy.

Giannandrea is a 53 year old Scot who lead the push to integrate AI throughout Google's products, including internet search, Gmail and its digital assistant, Google Assistant.

He joined Google in 2010 when it purchased Metaweb, a start-up where he served as chief technology officer. Metaweb was building what it described as a "database of the world's knowledge," which Google eventually rolled into its search engine to deliver direct answers to users' queries.

During Giannandrea's tenure, A.I. research became increasingly important inside Google, with its primary A.I. lab, Google Brain, moving into space beside the chief executive, Sundar Pichai.

Goodness knows what Giannandrea will do with a team of software programmers who can't write a clock programme which cannot update for summer time or change time zones. Hopefully, he will remain true to his Scottish roots and glass a few as a warning to the rest.