The companies have been seeing members leaving in droves and it seems that the cunning plan is not to attract old users back, but to drive away existing customers with silly pay to use functions. 

According to a leaked memo by The Verge, Meta has set up a new group called 'New Monetisation Experiences' to think up new ways of adding revenue. Normally when other social notworking apps have run monetisation options they offer exclusive features behind a paywall.

It is unclear how far Meta wants to go with this, with many people are thinking of leaving just because it has become boring, invasive or intrusive, the company might want to think twice about it.