For those who came in late, Apple has been subject to more criticism over iMessage and its lack of interoperability. CEO Tim Cook responded to the criticism by telling users to buy iPhones for the people they want to communicate with which was probably a joke. Still, it might show Apple’s motivation for making iMessage so bad.

But even Facebook’s Mark Zuckerberg has realised that iMessage is so bad that most people will not think he is a hypocrite for mocking it – and this is the guy who dreamed up Meta and data harvesting.

In an Instagram post, the Meta CEO shared a photo of an ad for WhatsApp displayed on Pennsylvania Station in New York City. The ad riffs on the old green bubble vs blue bubble argument, urging people to switch to WhatsApp for its end-to-end encryption. 

In his post, Zuckerberg states, "WhatsApp is far more private and secure than iMessage, with end-to-end encryption that works across both iPhones and Android, including group chats."

He points out the variety of privacy features WhatsApp offers in addition to encrypted messages such as disappearing chats and end-to-end encrypted backups.