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Twitter chills and allows cannabis adverts

by on16 February 2023

It doesn't matter

Supreme Twit Elon [look at me] Musk Twitter has decided that his social notworking outfit needs advertising so much he will allow cannabis companies to promote their brands on the platform.

Last year, Tesla and SpaceX CEO Musk went on YouTube host Joe Rogan’s show and smoked some weed. At the time it created a stink because SpaceX is a US military contractor with security clearances. Officially the US government does not like marijuana as most branches of US government are fueled by cocaine.

NASA administrator Jim Bridenstine was seriously peeved about Musk’s decision to light up on air and decided it would require SpaceX, as well as competitor Boeing, to go through an intensive safety audit and cultural review that it described as ensuring “the companies are meeting NASA’s requirements for workplace safety, including the adherence to a drug-free environment.”

So while Musk might at least not be a hypocrite by allowing dope adverts, we suspect this is more to do with the fact his social notworking site needs the revenue after many advertisers did not want to associate with the right-wing nutjobs that Musk wanted to promote on the site. 

"As of today, in certain US states we have taken measures to relax our Cannabis Ads policy to create more opportunities for responsible cannabis marketing – the largest step forward by any social media platform," Twitter's blog stated. "Going forward, Twitter is allowing advertisers to promote brand preference and informational cannabis-related content for CBD, THC, and cannabis-related products and services."

Under the new policy, CBD and THC companies can run ads that promote their brands and provide informational content related to cannabis. However, the ads cannot promote or offer the sale of cannabis, except for ads for topical (non-ingestible) hemp-derived CBD topical products "containing equal to or less than the 0.3% THC government-set threshold."

Advertisers must also not target customers under the age of 21 and may only target jurisdictions wherein they are licensed to promote their products or services. Additionally, the ads must not use characters, sports-persons, celebrities, or images/icons that appeal to minors, make false or misleading claims, depict people under the influence, and encourage transport across state lines. Finally, landing pages should be age-gated while sales should be age-verified.

Previously, Twitter only allowed the advertisement of CBD topicals on its platform.


Last modified on 16 February 2023
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