In his autobiography, Dr. Chang recounts his journey of establishing TSMC and his pivotal meeting with Cook to discuss chip manufacturing for Apple. Cook showed up at the meeting unimpressed by Chipzilla’s capabilities.
In 2011, Cook told Chang that Intel was not a good original equipment manufacturer, without divulging details about Intel's costs or yields.
Chang details his initial discussions with Jobs' Mob to manufacture chips for the iPhone, the first mobile gadget to use the A series chips.
Before the Apple A8, which powered the iPhone 6 lineup, Apple's processors relied on Samsung's manufacturing. But Apple was having quality issues with Samsung. So both TSMC and Intel were fighting over its custom.
Cook assured Chang that it would get the contract and the A8, launched in 2014, marked the beginning of TSMC's dominance in Apple's chip manufacturing.
TSMC, the primary manufacturer for all processors in the iPhone, MacBook, iPad, and other gadgets, became Apple's sole source after quality issues with Samsung Foundry's products.
This close partnership allowed Jobs' Mob to control the design of its smartphones and computer processors, enabling a shift away from Intel's chips and securing access to TSMC's cutting-edge technologies.
Chang's autobiography reveals how Apple's COO, Jeff Williams, played a crucial role in arranging a meeting between Chang and Cook, facilitated by Foxconn founder Terry Gou, a relative of Chang's wife. Foxconn, another key player in Jobs' Mob's overseas manufacturing strategy, has grown into one of the largest firms of its kind.