Published in Graphics

Apple buys Qualcomm’s secret graphics lab

by on15 December 2015


Building its own Interferometric Modulator Displays

Fruity Cargo Cult Apple has bought one of Qualcomm’s Taiwan graphics labs and is operating it pretty much under everyone’s radar to "invent" something that Qualcomm tried and failed to make successful.

The lab was used by Qualcomm to develop Interferometric Modulator Display and Apple Insider claims it is now being used to develop thinner, lighter, brighter and more energy-efficient screens.

The lab employs at least 50 engineers and has recruited talent from display maker AU Optronics and Qualcomm. Outside the lab there is no signage or much to indicate that the Fruity Cargo Cult has assumed control.

Government records show that the building is registered to Apple Taiwan, and a staff in the building were observed wearing Apple ID badges.

Bloomberg thinks Apple wants to "reduce reliance on the technology developed by suppliers such as Samsung, LG, Sharp and Japan and instead "develop the production processes in-house and outsource to smaller manufacturers such as Taiwan's AU Optronics or Innolux.

Apple currently uses LCD screens in its Macs and iOS devices and an OLED display for Apple Watch and the new lab was where Qualcomm tried to develop to develop its own Mirasol displays.

Mirasol use a different technology to backlit LCDs or OLED. It uses an array of microscopic mirror-like elements that can reflect light of a specific colour. It does not need a backlight and only uses energy when being switched on or off, like E-Ink.

The downside to IMOD has historically been that it reproduces flat, unsaturated colours, a problem that may be possible to fix. Qualcomm introduced a Toq smartwatch with an IMOD screen, but the device flopped.

Qualcomm took a $142 million charge on its Mirasol display business and a year ago there were rumours Qualcomm was selling off its Longtan Mirasol panel plant to TSMC.

What appears to have happened is that Jobs Mob might have bought more than just the facility, and instead has some interest in using Mirasol IMOD technology which could offer an advanced technological breakthrough in enabling a new class of low-power displays for use in phones, tablets or wearables.

Last modified on 15 December 2015
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