Published in Graphics

How AMD might have helped Nvidia

by on30 January 2024


RX 7600 XT repeats one of Nvidia’s mistakes

AMD has launched a new graphics card that could end up making Nvidia’s offerings look good.

The RX 7600 XT costs a whopping $330, which is $60 more than its old RX 7600. But it's hardly any better, except for having 16GB of memory. However, the memory is useless because it's bottlenecked by a pathetic 128-bit bus, which cripples the card's speed.

Nvidia made the same blunder with its RTX 4060 Ti, which had 16GB of memory on a 128-bit bus. Nvidia's card costs a ridiculous $400, which is daylight robbery for what it delivers. Both cards aren’t the best, but AMD has managed to make  Nvidia's other cards seem like a bargain.

Nvidia's RTX 40-series was a hit, with features like DLSS 3 and the beastly RTX 4090. But some of its cards, like the RTX 4080, the RTX 4070 Ti, and the RTX 4060 Ti, are too pricey for their power. AMD could have smashed Nvidia by offering cheaper and better cards, as it normally does. But instead, it copied Nvidia's mistakes with the RX 7600 XT.

The RX 7600 XT is barely faster than the RTX 4060, which costs $30 less. In some games, the extra memory helps the RX 7600 XT, but in others, the RTX 4060 thrashes it. At 1440p, the RX 7600 XT matches the RTX 4060, but it's not a clear victory. And in ray tracing, Nvidia still rules.

The RX 7600 XT also faces competition from other cards, like the RTX 4060 Ti, the Arc A770, and even AMD's own RX 6700 XT. All of these cards offer similar performance, but some of them are cheaper or have other perks. But the RX 7600 XT doesn't stand out in any way.

AMD should have priced the RX 7600 XT according to its performance, and not added 16GB of memory without a wider bus. The card is not bad, but it's not good either, and right now that is all Nvidia needs.

 

Last modified on 30 January 2024
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